The Three Keys to Grow Any Business
Tony Robbins told about the Three Keys to Grow Any Business, and here they are:
1. Who is your Ideal Client?
2. What is your Irresistible Offer?
3. Give & Over Deliver
The first key is we must know who is the ideal client of our product. If we didn't know who is our ideal client, we will never make a product that solve the problems of our customer, give values to them, and have retention from our customer. Tony told a story about Domino's Pizza. The founder try to know and dig who is the biggest customer of pizza, and from his research the answer is college students. So, he was founded the restaurant near university and it was exploded, because he knew who was the ideal customer for his product.
The second key is we must give our irresistible offer to our customer. Back to Domino's Pizza story, when a guy called the founder and complaining that the pizza delivery always came late after two hours then the pizza was cold, he offered to the guy an irresistible offer called "Hot Pizza Comes in 30 Minutes, or It's Free" and he tried to approved to the guy. The result was awesome, the pizza delivered in 25 minutes and the guy was very satisfied. The irresistible offer is working and building the trust to the customer.
The third key is we must give and over deliver. We give not just a product or service to the customer, but also our values, principles, and benefits. We must always give and over deliver to our customer.
And the principle that makes us succed is focus on what we want, not what we fear and develop the mental resilience to achieve extraordinary results in life and business.
Thanks Tony Robbins! @tonyrobbins
