Last Friday, on February 28, I joined a webinar about "Developing Digital Marketing Expertise for Business Growth" organized by @karier_unpad with the speaker Mr. Rivani @rivaniadinegara , a Lecturer at UNPAD.
Mr.
Rivani provoked us, the students, to develop our digital marketing
skills using the internet, because for him the best teacher to develop
the fast-changing and dynamic digital marketing right now are "Mbah
Google" and "Mbah YouTube", of course besides online courses from formal
and informal institution, books and e-books, and university lectures.
But Google and YouTube are free-resources and good starting points for
following the fast-changing materials and updates of digital marketing.
I want to share a slide screenshot from Mr. Rivani @rivaniadinegara
about the digitalization concept of Micro, Small, and Medium
Enterprises (MSMEs). It consists of the digital identity, the digital
promotion, the digital market, and the digital finance. If the MSEMs
could implement this concept, they have a chance to develop their
digital marketing implementation smoothly.
For me, I implement this concept to develop Dzikra Yuhasyra's eCommerce @dzikrayuhasyrasecommerce
on https://dzikraecommerce.my.id I try to utilize the digitalization
and digital marketing to improve the Dzikra Yuhasyra's eCommerce
services, and one of them is using Midtrans @midtransindonesia as a payment gateway on my website.
Thanks
to Mr. Rivani for provoking us! I hope I could improve my digital
marketing skills to boost my business growth and also implement it on
other occasions and fields.
Thanks @karier_unpad for the events! It's really insightful and eye-opening..
