Friday 20 May 2022

"THE BLUE ECONOMY 3.0: THE MARRIAGE OF SCIENCE, INNOVATION AND ENTREPRENEURSHIP CREATES A NEW BUSINESS MODEL THAT TRANSFORMS SOCIETY"

 








Salah satu yang menjadi acuan dalam buku "Pertanian Postmodern" adalah "Blue Economy". Sesuai saran dari penulis saya mencoba mencari buku yang menjadi referensi dari Blue Economy yaitu "THE BLUE ECONOMY 3.0: THE MARRIAGE OF SCIENCE, INNOVATION AND ENTREPRENEURSHIP CREATES A NEW BUSINESS MODEL THAT TRANSFORMS SOCIETY" karya Gunter Pauli.

Yang saya headline dari buku ini adalah,

"Nature knows no waste, and everyone has a job."

"we can create a Blue Economy, by being inspired by Nature, by changing the rules of the game, first growing the local economy, in order to better respond to people’s needs through a much greater focus on the use of what is locally available."

"Guiding Principles of the Blue Economy (2017 Edition)
1. Be Continually Inspired by Nature
1.1. Develop non-linear logic
1.2. Optimise the system to the benefit of all
1.3. Build greater resilience through diversification
1.4. Look to physics first
1.5. Go beyond organic and biodegradable – renewable is the new goal

2. Change the Rules of the Game
2.1. Discover interconnected problems as the basis for opportunities
2.2. Shift from standardisation to diversification and abundance
2.3. Strengthen the Commons
2.4. Meet basic needs first
2.5. Replace something with nothing
2.6. Value everything and everyone
2.7. Hold out for health and happiness

3. Focus on What is Locally Available
3.1. Create portfolios of local opportunities
3.2. Design initiatives with multiple cash flows and benefits
3.3. Redirect the flow of money back into communities
3.4. Look for opportunities for the capitalisation of costs
3.5. Revive stranded assets and infrastructure
3.6. Let mathematics design your business plan
3.7. Always keep ethics at the core

4. See Change as the Only Constant"

"Nature’s MBA – Master of Brilliant Adaptations. Do not expect the earth to produce more; do more with what the earth produces."

Blue Economy ini menggantikan Green Economy dengan lebih menitikberatkan bisnis dan ekonomi dengan cara sebagaimana alam bekerja dan berfokus pada internalisasi yang bersifat lokal.

Sangat menarik untuk dipelajari dan diterapkan :)