On 17th December 2025, I attended Exabytes Digital Day (EDD) entitled "Digitalisasi Agribisnis: Peluang Besar UMKM di 2026" with Zahra Amalina (Founder Terindo Group PT. Tetra Jaya Plusindo, Miss Indonesia Jawa Barat 2016) and Rayndra Syahdan Mahmudin, S.ST., M.MA (Ketua Umum Duta Petani Milenial & CEO Cipta Visi Group) as the speakers.
Both speakers gave the "Gen-Z approaches" about how to run an agribusiness in today's digital era. Ms Zahra emphasized that today's farmers and agripreneurs should have a presence in digital platforms, such as social media and website to attract and educate Gen-Z that agribusiness is the backbone of our food security, it should implement data-driven technology, and do field work with style, so it has high value and is suitable with the youngsters.
Mr Rayndra talked about how to scale up the small agribusiness system and why it matters. He said that post-harvest processing and packaging, also the implementation of Marketing 4.0, like Unique Selling Points (USP), Value Added, Digital Story Telling, and Direct to Consumer Business, will help the small-scale agripreneurs to do scaling-up their businesses. He emphasized the importance of self-branding to build partnerships, both locally and nationally, and globally to do export partnerships.
I want to share with you guys the speakers' materials, and I will also share the recording when it's available. Here they are. Happy learning, and enjoy!
Thank you!
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